Location: Mataram, Lombok Island
Prior to moving into new building, Niwa Lombok Pearl was a conventional jewelry shop located off Senggigi road. The new building is initially a house which has been renovated.
During the early meeting with the owner, I came up with an idea to change the concept from "Shop" into "Gallery". In my point of view, instead of getting face-to-face with a shopkeeper, jewelry customers will feel much comfortable in getting accompanied by a shopkeeper.
AREA ZONING & CONCEPT DESIGN
I divide the area into public and private area. As room divider, I use the existing storage belonged to my client and add a sliding door as room connector.
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According to the research made by retail researchers, people tend to turn a left as soon as they coming into a shop. However, as you can see on the layout above, I place the lounge on the left side of the entrance. The reason is: The first stuff people see once they come in is a column to which I develop become a display. I can not move this column ( I wish I could turn into Hulk). They will step closer to the display-column if they get interested. Afterwards, I assume that they will be moving to the left side and "Bingo!" they see the lounge is there.
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So I intend to make the customers feeling more relax rather than insist them to be shopping in a hurry. Why relax? Because it's a jewelry gallery not seven eleven. One more thing, because my design concept is: Make yourself home.
THE DISPLAY
As I explained early, I intend to have customers getting accompanied instead of getting face to face with shopkeeper. So I place the displays stick to the wall as you can see in the following image:
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As you can see, there is a table with pouf chairs. The idea is to provide a place for customers to get consulted with the shopkeeper regarding the jewelry they have just picked up.
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On a corner of the main display, I put a single standing display for a more valuable collection. I put it exclusively behind the wall so people will not see it once they come in.
COLOUR CONCEPT
The idea is to increase the good-looking-quality of the collection. Wood texture combined with white is so elegance that suitable for gaining the image of the gallery.
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Click the image to enlarge
